CASE STUDY

Ecoplex Visual Identity

The Brief

We were thrilled to be challenged by Ecoplex to craft a brand identity that would vividly represent the start-up's ambitious vision and core values. Our mission was not only to encapsulate the essence of Ecoplex but also to design tangible assets, such as striking business cards and professional letterheads, that would leave a lasting impression. This project was an exciting opportunity to blend innovation, sustainability, and sophisticated design into a cohesive brand experience that would resonate with Ecoplex's target audience.

The Vision

Ecoplex are a new tech start-up who are diving into the world of ai. Their state-of-the-art software identifies and assesses sustainable solar opportunities for commercial buildings. Ecoplex stands for innovation, simplicity, and sustainability, reflecting their mission to blend technology with ecological responsibility.

The Visual Direction

The visual direction for Ecoplex is a harmonious blend of modernity and eco-friendliness. It aims to evoke a sense of cutting-edge technology seamlessly integrated with natural elements. This is achieved through a fresh and clean aesthetic, with a focus on sleek, data-driven visuals that communicate both sophistication and environmental consciousness.

The Design Development

The design development process began with extensive research, mood-boarding, and brainstorming sessions. Initial sketches were created to explore various concepts that embody the core values of Ecoplex. These sketches were refined and digitized into vector graphics, ensuring scalability and precision. The development phase focused on merging technological elements with natural motifs to create a balanced and unique brand identity.

Design Development Ideas

The Final Design

The final design for Ecoplex includes a logo that represents a skyline of commercial buildings within the shape of a leaf, symbolizing the integration of urban development with nature. The data nodes at the end of each stem complete the icon, reflecting the company's technological prowess and commitment to sustainability. The colour palette includes carefully selected shades of green paired with black white and grey.

The Final Design in Context

The final design is applied across various brand touchpoints to ensure a cohesive and professional presentation. Business cards and letterheads showcase the brand identity with subtle lines and nodes taken from the logo, along with simple shapes representing silhouettes.

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